The Mystery behind Ultra Violet

2018 Pantone Color of the Year is Ultra Violet. 

Designers will use this dramatic shade in a provocative way throughout the 2018 year. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. 

Shoshana by Eye Columbus

Shoshana by Eye Columbus


What's Special About Violet? 

Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

Brands Ahead of The Curve

Hana  by Kirk & Kirk

Hana by Kirk & Kirk

Kirk & Kirk
Known for their array of bright and bold colors, Kirk & Kirk has had different violet hues throughout their collections for the past couple of years. 

The Optical. Co
When designing our line for 2017 a few of our frames have a blue based violet shade. 

Eye Columbus
Pink and blue based violets can be found throughout the 2017 line of frames.

How to Add Violet to Your Life 

For the bold and daring grab a pair of our Kirk & Kirk frames to brighten up your everyday life. 

If you like sticking with a classic frame and color, try adding a violet colored pair of sunglasses to your everyday look. This allows you to keep your classic everyday frames, and also try a fun new trend. No matter your personal style we have a way you can incorporate violet into your 2018 wardrobe